Following her historic feat as the all-time scoring record holder, Caitlin Clark ascended to the pinnacle of Fanatics’ charts, emerging as the top-selling college athlete in the NIL era.
In a narrative where making history is almost as routine as Caitlin Clark scoring under 30 points, the Iowa basketball sensation added another off-court achievement to her remarkable list. Following her groundbreaking performance as the NCAA women’s basketball all-time leading scorer, eclipsing Kelsey Plum’s previous record of 3,527 points, Clark soared to new heights by setting a record outside the arena.
Now holding the prestigious title of Fanatics’ top-selling college athlete in the NIL era, a period that commenced with the digital sports platform’s introduction of official NIL college athlete apparel in 2022, Clark surpassed even Colorado quarterback Shedeur Sanders in popularity.
Fanatics reported that within less than 24 hours of Clark breaking the record on Friday night, more merchandise adorned with her brand was sold than any other individual, regardless of gender or sport, in the NIL era since 2022.
Seizing the moment right after the historic feat, Clark’s NIL partner Nike swiftly shared a static image across their social platforms, delivering a powerful message – “You break it, you own it.” This impactful statement was mirrored on the newly launched jersey t-shirts available on both Fanatics and Nike.com, proudly displaying the iconic Clark 22 on the back. The rapid success of Clark’s merchandise underscores not only her dominance on the court but also the immense fan support and enthusiasm for her persona in the NIL era.
Fanatics Collectibles swiftly unveiled a limited edition of commemorative, autographed Topps Now trading cards dedicated to Clark, celebrating her monumental scoring record. Astonishingly, this exclusive collection sold out in a mere 10 minutes, underlining the fervor among fans to possess a piece of basketball history.
This isn’t the first time Clark has made waves in the trading card realm. Her 2022 Topps Bowman University Superfractor Rookie set previously etched its name in history by becoming the most expensive women’s basketball card ever, commanding an astounding $78,000.
Under the representation of Excel Sports Management, Clark boasts an impressive lineup of NIL partners, including heavyweights like Nike, State Farm, Bose, Gatorade, and Topps, solidifying her status as a sought-after athlete in the endorsement arena.
As anticipation builds for the next game, Clark and the Iowa team are set to face off against No. 14 Indiana on Thursday, continuing their journey through a season filled with record-breaking moments and unparalleled achievements.
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Top 20 Best-Selling Designs for Devoted Iowa Hawkeyes Fans
